A tactile silicone board for the habits that build you. Turn your day into a game you actually win — every pop is a tiny dopamine hit you earned.
Less liking, scrolling, texting. More popping.
First batch — ships this fall. Limited quantity.
Drag to rotate · click to pop
the anti-phone
Gun it to 88.
One year of aerobic exercise physically grew participants' hippocampus by 2% — measurably reversing age-related brain shrinkage. Your body is literally getting younger while you sweat.
What truly accelerates aging isn't time. It's the silent habits you ignore every day.
Small excesses. Small deficiencies. Small neglects. They accumulate, and quietly steal years of your life. The good news? The same habits can be reversed — one pop at a time. This is the anti-phone. The i4YOU.
Each comes with one flexible pop — the pop for Y-O-U. Pop a bubble, build a life.
Pick the grid, the pops, the colors — engrave your name. Make it unmistakably yours.
The membership
Join the membership and get your board half off — then a monthly drop of fresh configs and custom patches so your habits keep evolving with you.
Keep your board evolving.
The full monthly refresh.
The whole movement.
Billed monthly · cancel anytime · your first board ships at 50% off when you join.
Pre-order now — memberships open with the first batch this fall.
Do the habit, press the bubble. A tiny, satisfying win you can feel.
End of the day, flip the board. Every pop resets, clean slate.
Stack the days. Your habits become your identity.
Every pop is a real dopamine hit — dopamine is the brain's reward chemical, the little rush you feel when you follow through. Earned, not doomscrolled. Tap a bubble and watch the reward center fire.
⚠️ Warning: this is not a scan of YOUR actual brain.
Looking for something simpler?
You're out of luck.
Simple things don't change lives. Habits do.