Pop.Don't stop.
Good Habits + Less Phone = Happiness & Health.
Gamify your day to day.
Anti Phone. Anti App. Anti Anxiety.
Pro Pop. Pro Happiness. Pro Health.
A tactile silicone fidget board for the habits that build you. Turn your day into a game you actually win — every pop is a tiny dopamine hit you earned.
Less liking, scrolling, texting. More popping.
First batch — ships this fall. Limited quantity.
Drag to rotate · click topop
Want to join the top 5% of people when it comes to health and happiness?
Stop chasing the highlight reel and apps. Your life isn't the videos and photos you share online — it's the habits you repeat every single day. Those habits ultimately define who you are. Pop Habit™ defies technology with the physical option that makes progress simple, fun, and addicting.
We've worked years to determine the best daily habits around the world. We're talking about the Blue Zones where people regularly live to be 100, top nutritionists, doctors, wellness leaders, psychiatrists, and more. Despite thousands of app options on our phone, technology isn't always the answer. In fact, studies are showing habit isn't built through a screen or app, but addiction, anxiety, and depression are.
- •The average daily US screen time has soared to 7 hours and 2 minutes.
- •41% of teenagers spend over 8 hours on screens each day.
- •Research consistently shows excessive screen time brings on significant negative impacts to physical health, mental well-being, and social development.
- •Over a lifetime, most people will spend over 21 years of their life looking at a screen.
It's time for a change. Get out of the technology simulation. Reignite your inner humanness with Pop Habit. We gamify your day to day with a simple fidget popper for daily habits. These habits are focused around proper hydration, nutrition, presence, purpose, and happiness.
Here's how it works:
- 1Click on the poppers below to learn the "why" behind each habit.
- 2Choose the grid that works best for you: The Rookie, The Basic Bee, The OG, all 3, or we can customize one for you.
- 3Each day, pop as many bubbles as you can. Because it's not about being perfect — it's about getting a little better each day.
- 4We apologize in advance for any healthy addictions caused by Pop Habit. Side effects may include but are not limited to glowing skin, greater lifespan, and decreased anxiety.
The why behind every pop
The goal isn't to replace your phone. But it is our goal to make you less attached and addicted to it. Grab your popper anytime you're feeling bored, anxious, or have a few minutes to improve your day. Click any of our growing list of habits below to learn the science and benefits behind Pop Habit.
Meet the models
Each comes with one flexible pop — the Universal pop for Y-O-U. Pop a bubble, build a better life. Unsubscribe from the apps and join the counterculture.
Pantone 292 CP — first batch ships in both colors.
The Rookie
Small board, BIG momentum builder. This 9-popper fidget is a fun and manageable option for someone new to daily habit building. It's also a great alternative to The Basic Bee if you use a larger water jug (~25-40oz) and just want 3 hydration pops. Or pair with your purchase of The Basic Bee or The OG if you need something easier on weekends or vacations.
- Improved Hydration
- Improved Fruit & Veggie Intake
- Daily Movement
- Universal
First batch — ships this fall
The Basic Bee
Nothing complicated, just the essentials you need to meet the recommended guidelines for daily hydration, fruit, and veggie servings. Plus a Movement, Sleep, and Universal pop to give you a little extra credit dopamine buzzzz. Don't worry, BEE happy!
- Full Hydration
- Recommended Fruit & Veggie Servings
- Daily Movement
- Sleep
- Universal
Pop Tip: Are you someone who prefers using a big jug or tumbler (~25-40oz) instead of a water glass during the day? If so, pop 2 water drops instead of 1 each time you finish a jug.
First batch — ships this fall
The OG
Our original 18-popper fidget design incorporates the best daily habits from all over the world. While all 3 models are great, The OG challenges you to be the best version of yourself. Gamify your day, eliminate health anxiety, and rediscover happiness.
- Full Hydration
- Recommended Fruit & Veggie Servings
- Stretching, Strength, & Squats
- Daily Movement
- The 18-Minute Rule
- Presence
- Sleep
- Universal
Pop Tip: Are you someone who prefers using a big jug or tumbler (~25-40oz) instead of a water glass during the day? If so, pop 2 water drops instead of 1 each time you finish a jug.
First batch — ships this fall
Build your own
Pick the grid, the pops, the colors — engrave your name. Make it unmistakably yours.
Love it or your money back. Don't like it? Let us know and we'll give you a full refund — no hassle…but we would much rather give you your key to a better life with Pop Habit.
The WHY behind Pop Habit's O.G. Model
Eighteen pops, seven habits. Tap any symbol for the science behind it.
Water · Veggie · Fruit
The numbers are eye-opening: nearly 75% of people are dehydrated, and just 1 in 10 get enough fruits and vegetables each day to support optimal health.
Present
In a world of endless notifications and distractions, many of us are missing the present moment. Unplug, be fully present with loved ones, focus on what matters, and savor the simple beauty all around you. Life is happening now, don't miss it..
Move
Sitting is the smoking of our generation. Get out of the chair often, stay active, and strive for 7,000-10,000+ steps each day.
ZZZ
Master your sleep, and everything gets better. Neglect it, and everything gets harder.
The 18-Minute Rule
Also known as the Rule of 100, it’s a simple idea popularized by Jesse Itzler: put 100 hours of deliberate practice into almost anything, and you can get ahead of 95% of the population. That’s just 18 minutes a day for a year. A foreign language. A sport. A hobby. A professional skill. Or even starting a business like Pop Habit. The world is your oyster. Sharpen your knife, show up every day, and start shucking. You might just find your purpose along the way.
Squat / Stretch
Stretch 5-10 minutes daily. Strength train regularly. Flexibility keeps you moving, strength keeps you independent.
The U pop
For U! Do one thing every day that makes your soul smile. Because happiness isn't found someday. It's built every day.
What truly accelerates aging isn't time. It's the silent habits you ignore every day.
Small excesses. Small deficiencies. Small neglects. They accumulate, and quietly steal years of your life. The good news? The same habits can be reversed — one pop at a time.
Unlike apps that get lost in your phone and charge you annually, Pop Habit keeps it REAL. Less distractions, more fun, and a one time low cost to live a better life in reality instead of staring into your glowing phone. This is the anti-phone. Consider Pop Habit the i4YOU.
The most underrated pop is Stretch.
6 moves. 5–10 minutes. Science-backed form cues for a body that works for life.
Three steps. Zero apps. Zero screen time.
Pop
Do the habit, press the bubble. A tiny, satisfying win you can feel.
Flip
End of the day, flip the board. Every pop resets, clean slate.
Repeat
Stack the days. Your habits become your identity.
This is your brain on pop.
Every pop is a real dopamine hit — dopamine is the brain's reward chemical. That little rush you feel when you follow through. Earned, not doomscrolled. Smoosh that bubble down for the first time and watch your reward center fire.
Pop them all to step into the freedom you deserve — free from anxiety, free from guilt, and free from questioning whether you showed up for yourself today. Gamify and win the day with Pop Habit.
⚠️ Warning: this is not a scan of YOUR actual brain.
The people behind the pop.
A small crew with a big mission: help people feel better and be better, one pop at a time.
Looking for something simpler?
You're out of luck. This is as good as it gets!
Perfect for anyone interested in a well-rounded day and a better life.